Manager, Marketing Programs (8 Month Term)

About Kinaxis

Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!

In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.

Location

This is a remote position. You can work from home and be located anywhere in the United States.

About the team

The Global Content Marketing Manager will be accountable for owning, producing and project managing a large variety of content for strategic initiatives, campaigns, and ad hoc needs. They’ll take lead in proposing the best content for the desired result, and devise and execute strategy for achieving the intended outcome. The incumbent in this role works across Marketing and the wider organization to produce and manage the execution of high quality, thought-provoking, and compelling content. With a strong sense of storytelling and an understanding of content writing, production, and strategy, this role will plan and deliver exceptional content executions spanning blog articles, B2B thought-leadership material, brand messaging, social/influencer marketing, SEO and more.

What you will do

• Develop and manage comprehensive content marketing strategies that align with the company's goals and target audience, ensuring a consistent brand voice and messaging across all channels.
• Oversee the production team, including assigning tasks, managing timelines, and providing guidance to ensure high-quality content creation, including articles, blog posts, videos, and social media content.
• Collaborate with the content marketing library specialists to curate and maintain a robust content library, ensuring content is organized, tagged, and easily accessible for the team and other stakeholders.
• Conduct thorough market research and analysis to identify content trends, audience preferences, and competitor strategies, leveraging insights to optimize content planning and development.
• Collaborate cross-functionally with internal teams, such as product marketing, design, and sales, to ensure content alignment and support various marketing initiatives and product launches.
• Stay up to date with industry best practices, emerging trends, and new technologies in content marketing, and proactively share knowledge and insights with the team to drive innovation and continuous improvement.
• Content writing and reviews. Writing and reviewing content for integrated marketing campaigns, corporate brand campaigns, and events. You will participate in and contribute to various brand projects, including videos, advertisements, articles, and infographics. The role also involves serving as an editorial reviewer for content produced by freelancers and other contributors.
• Content execution and distribution. Oversee the execution and distribution of content across Kinaxis-owned and adjacent platforms, including the company blog, YouTube channel, Wikipedia, and social media articles and posts.
• Brand voice. Assist in brand operations by supporting the rollout and ongoing education of our new corporate brand(s). Help maintain a consistent tone and voice across all content, streamline workflows for collaboration with other teams, and implement tools to improve efficiency.

What we are looking for

• The ability to develop comprehensive content marketing strategies, including identifying target audiences, conducting market research, and planning content calendars to drive brand awareness and achieve marketing goals.
• Monitor content performance metrics, such as engagement, reach, and conversion rates, and use data-driven insights to continually optimize content strategies and improve overall campaign effectiveness.
• Manage relationships with external vendors, agencies, and freelance writers, ensuring clear communication, timely deliverables, and adherence to quality standards.
• Foster a collaborative and creative work environment, providing mentorship, guidance, and constructive feedback to the production team and content marketing library specialists, promoting professional growth and development.

#Senior #LI-KH1

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more.

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee:

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons

For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com.

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.