Partner Marketing Lead

About Kinaxis  

Location

This is a remote position. You can work from home and be located anywhere in Canada

About the role

The Partner Marketing Lead plays a critical role in accelerating our global partner ecosystem through strategic alliance marketing, joint go-to-market planning, and partner engagement initiatives. This role is responsible for developing and executing comprehensive partner marketing strategies that not only drive awareness and demand but also strengthen strategic alliances and fuel ecosystem growth. 

What you will do

• Develop and manage strategic co-marketing plans with key partners and alliances, aligning initiatives to business objectives, target markets, and ecosystem growth priorities.
• Create and execute integrated, partner-focused programs across online and offline channels to drive joint pipeline generation, market expansion, and partner enablement.
• Partner with alliances and strategic partner managers to craft joint value propositions, messaging, and campaigns that strengthen market positioning and accelerate growth.
• Plan and run a mix of joint events — webinars, executive roundtables, field events, and relationship-building engagements — tailored to priority alliances and partners.
• Build and nurture trusted relationships with internal and external stakeholders to ensure alignment across Marketing, Partner, Sales, and Product teams on joint strategies.
• Contribute to our social media and digital footprint by promoting joint success stories, campaigns, and thought leadership from across our ecosystem.
• Develop and manage annual and quarterly partner and alliance marketing plans, including associated budgets, KPIs, and reporting to measure ROI and optimize performance.
• Leverage data, analytics, and partner feedback to monitor program effectiveness, identify areas for improvement, and continuously refine our partner marketing strategies.
• Execute strategic campaigns and initiatives that support joint business goals through a mix of tactics, including events, thought leadership, PR, social, digital, and account-based marketing (ABM) approaches.

What we are looking for

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5–7+ years of progressive experience in partner and alliance marketing, field marketing, or strategic marketing roles.
• Demonstrated ability to drive ecosystem growth through strategic planning, partner marketing, and collaborative execution.
• Strong leadership skills with the ability to influence and align cross-functional and partner teams toward a common vision.
• Exceptional project management skills and the ability to manage multiple complex initiatives in a dynamic environment.
• Strong analytical skills with a focus on data-driven decision making and marketing performance optimization.
• Excellent written and verbal communication skills, including experience developing joint messaging and positioning with partners.
• Experience working with CRM, marketing automation platforms, and project management tools such as Salesforce, Microsoft Project, Wrike, or Jira.

#Intermediate, #Senior

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. 

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more. 

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.