Customer Campaign Marketer

About Kinaxis  

Location

This is a remote position. You can work from home and be located anywhere in Canada. If you are located in Ottawa, Canada you will work a hybrid schedule of 3 days per week in office.

About the team

We are seeking a Customer Campaign Manager to plan, organize, execute, and measure effective multi-channel programs with a primary focus on strengthening relationships within our existing customer base. In this role, you will create and implement marketing strategies that engage current customers, drive cross-sell and upsell opportunities, and support account-based sales initiatives.

Reporting to the Senior Director, Integrated Marketing, this position actins as a vital connector among Marketing, Solutions Marketing, and Sales, ensuring our go-to-market priorities, key themes, and brand guidelines are consistently represented. You will also leverage data and insights to guide campaign decisions that foster deeper customer engagement and expansion, while still playing a key role in generating new prospects where appropriate.

What you will do

• Design and execute 1-2-few, multi-channel marketing campaigns to target key accounts and segments, focusing on adoption, retention, and expansion, ensuring all marketing programs align to our corporate vision, go to market priorities, themes, and brand guidelines.
• Leverage insights into content and tactic preference by persona and sales stages to deliver the right program and content at the right time with a focus on buyer journey and selected personas
• Tailor programs and messaging to align to customer, product and industry-specific initiatives, business objectives or unique challenges including proactive engagement with sales to optimize the impact of all marketing activities
• Manage demand requests for ad-hoc marketing requests and needs of the sales team to support account based selling initiatives and track and report on the key account metrics and outcomes of these efforts
• Collaborate with sales teams to determine sales requirements for customer engagement, and craft marketing content that supports the sales process including sales interaction with key target accounts
• Leverage data and analytics to monitor campaign effectiveness, optimize performance, and identify opportunities for improvement and to inform future program design
• Utilize marketing automation and CRM platforms (6Sense, Linkedin, Highspot, Salesforce) to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI
• Stay informed about industry trends, best practices and emerging technologies in campaign and ABM marketing, and recommend innovated approaches to drive results and differentiate the brand

What we are looking for

• Bachelor’s degree in marketing, communications, business or related field
• 5 years’ progressive work experience including experience B2B marketing with a focus on account-based marketing, campaign management, or demand generation
• Demonstrated success in developing and executing multi-channel marketing campaigns that drive engagement, lead generation, and revenue growth
• Proficiency in marketing automation and CRM platforms and experience with account-based marketing tools and technologies
• Strong analytical skills and experience with data-driven decision making, including campaign performance measurement and optimization
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams and influence stakeholders

#Full-time #Intermediate #LI-Remote #LI-KH1

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. 

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more. 

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.